Evaluation 3: What kind of media institution might distribute your media product and why?

If we were given the opportunity to create movie trailers for our film, we would have definitely chosen to do this for the reason that movie trailers are the first chance to promote a movie to its target audience. We would be able to start it up a year in advance before the major release of the film would be sold onto DVD or Blu-Ray. The idea is to give ‘moviegoers’ a taste of the special effects and plot twists of the studios upcoming release.

Another thing that could be added to promote the film is that the movie studio could unveil an official website for the film so that it allows visitors to view trailers, watch behind the scenes, interviews with the cast, plot synopsis, play games and even pre-order tickets for events following and promoting the film. The websites are only the start of a much larger marketing campaign.

Another strategy that we could use is highly visible product tie-ins so that in the weeks heading up to the release of our film we could have images of the main characters in the film appear on either cans of coke/sprite or on biscuit packets and even beer boxes.